What is Occupationism?
Category: Audience Insights
EVERYONE IS ‘THINKFEELING’ THESE DAYS?
‘Thinkfeeling’ is an equal proportion of thinking and feeling about something.
THE AGE OF ‘SHORT-LIVED’ CONTENT IS HERE. ARE YOU READY?
THE AGE OF ‘SHORT-LIVED’ CONTENT IS HERE. ARE YOU READY?
CHALO MARKETING KAR NEY CHALTEY HAIN (COME LET US GO FOR MARKETING!)
It is really funny, each time we have to go for shopping, my dad says, chalo marketing kar ney chaltey hain (let us go for marketing).
IF YOU WANT TO BE A CEO, YOU SHOULD BE THE MIDDLE CHILD.
Your career path is pre-decided. Why run helter-skelter for it. Researchers have found that the birth order decides your profession.
WINES AND INDIAN CONSUMER BEHAVIOR.
India is an important emerging market for wines. India’s immense and evolving consumer population presents a sizable number of opportunities. Although traditionally and even today, whiskey and rum continue to dominate alcohol consumption with the consumer in India. However, the increasing availability of locally produced coupled with the availability of imported wines over the last decade has improved significant consumer interest in wine.
MEASUREMENT OF CONSUMER EMOTIONS – NEUROSCIENCE FOR AD TESTING
Numbers are known to be coldly accurate but thoroughly incapable of assessing softer aspects like consumer emotions, feelings and behavioral insights.
INDIAN CONSUMER UP CLOSE_EQUITY RESEARCH | JUNE 1, 2016
Just as China has the phrase “衣 (clothing) 食 (food) 住 (shelter) 行 (mobility)“ to describe life’s essential needs, India has its equivalent in the form of “roti kapda aur makaan” – meaning “food, clothing, and shelter”.