The big detergent brands from the stable of Hindustan Unilever and Procter & Gamble either lost market share to regional and local brands or showed signs of fatigue. This is from the standpoint of market-share gains. The year wasn’t the very best either for Nirma — the original local challenger to the transnational detergents brands.
Category: Competitive Insights
62% OF INDIAN VIEWERS LIKE SEEING ADS FOR PRODUCTS AND SERVICES ONLINE.
A video ad tech company has revealed findings from a study which says – 62 per cent of Indian viewers like seeing ads for products and services online. The global average for the same is 28 per cent. This survey was undertaken in September 2016, amongst a sample of 500 respondents from India.