Video Production

Consumers today are constantly overloaded with a flood of information. Great creative design distinguishes future-oriented companies. The design must be experiential, unifying through an ever-increasing number of touchpoints, brand recognizable and above all attractive. Applying creative design to your business can dramatically increase brand performance, connect with your audience, make a lasting impression, and drive meaningful business outcomes.

Good creative design tells a story. In addition, if it is consistent and present across all brand touchpoints, it creates unity and instant dialogue with prospects and customers when they encounter the brand both online and offline. From its packaging to its website, blog, Instagram, Pinterest and Twitter.

Every brand should use creative design throughout to tell its story and create a consistent brand identity that creates emotional connections with customers at all times.

Indeed, design is at the core of its business strategy, and the company uses it to create memorable experiences for consumers, regardless of where and how they interact with the brand.

Good creative design tells a story. Additionally, if it is consistent and present across all brand touchpoints, it creates union and instant dialogue with prospects and customers when they encounter the brand both online and offline.

Creating unforgettable experiences for consumers, no matter where and how they interact with the brand. Brands that take full advantage of creative design can immerse customers and prospects in a broader, emotion-driven idea that is amplified at every stage of the customer journey.

A brand is more than a logo, slogan, product, or website: it is the company’s core identity, its personality, and an amalgamation of all the values, standards, ideals and traits the company stands for.

Branding is a critical part of a business because of the overall impact it has on the business. Branding can change the way people perceive the brand, it can drive new business and increase brand equity, but it can also do the opposite if done poorly or not.

Reputation is built whether or not the company does anything about it. The result can be a good or bad reputation. Understanding and using the brand just means you’re taking responsibility and trying to control what that reputation looks like.

It is recommended to consider branding from the start. Contrary to popular belief, branding is not “an expensive marketing tactic used only by big brands”.

On the contrary, branding is very much about common sense and is influenced by your market and the level you want to play at. The mark implies a constant combination of different skills and activities, so its cost can vary greatly from case to case.

Creating a brand for an international multi-product company will be much more difficult and require more resources than for a local company. There is no one-size-fits-all approach.

The result of the brand development process is the brand that embodies the reputation and value associated with it.

A strong reputation means a strong brand, which in turn translates into value. This value can mean Influence, Premium Price, or Intellectual Participation. The brand is an economic good that in itself also has a monetary value and should have its place.

The brand will generate new customers

A good brand will have no problem generating referral business. A strong brand generally means that the company makes a positive impression on consumers and is likely to do business with you based on reputation and perceived trustworthiness.

“Brands are essentially patterns of familiarity, meaning, fondness, and reassurance that exist in the minds of people.”— Tom Goodwin

Video production and video marketing can be put together as a package with the right firm; however, depending on your needs and internal resources, you may only need one part or the other.

Most video producers fail while accepting a video project on the understanding of the marketing strategy behind it. Sure, one can create a video and hand it to the company that has hired them, but will that company be happy in the end if they can’t show ROI on video?

This is why you always want a lot of marketing involvement when pre-planning a video production.

You can show the production team the various messages and goals to aim for in the finished video project. You too should look at a video from a holistic point of view. Just like you do with your overall content strategy. Focus on your viewers’ pain points and how your product can solve them. It would be helpful if you tried to educate and inform what adds value to your audience.

With all of that in mind, you have a win-win if the production company also has marketers who speak the language of marketing strategy. They will also understand how to maximize video usage from a marketing perspective once the video is published.

Video production has three phases:
Pre-production: In this step, we begin to make plans for assembling a video. The first step is to write a script where someone on the team will write exactly what will happen in the video. Segmentation is kept in mind, where a specific topic has to be discussed or where the actors in the video demonstrate the product. This includes storyboards, dialogue, and what will happen in specific scenes. During this phase, creating a schedule, exploring locations, creating graphic solutions, and preparing a wardrobe etc is done.

Production: In this phase, the video is created. During this production phase, a camera crew records the scenes for the video. During the production phase, the team focuses on angles, lighting, and placement to make the video look as compelling as possible.
In some cases, a team of graphic artists creates graphics to show the surroundings of a video.

Post-production: In this phase, the studio reviews the created video and audio sequences. Ensuring that the entire video was produced as planned. The Growthologists team will then put together the visual and sound effects and audio enhancements to complete the final product.

After that, the team will use video editing software.

Video Marketing
Video marketing defines business and marketing goals to formulate a video and marketing strategy. Identify your company’s specific marketing needs and offer solutions in the form of videos.

Instead, you working alone to identify the most effective video asset, the Growthologists video marketing team helps you identify the most effective video types. Our goal is to target the ideal customer by creating compelling video content and promoting it at the right time, on the right platform, and to the right customers. This is called video optimization.

Video marketing services include:

• Understanding the marketing problem
• Finding a solution and identifying the right type of video
• Identifying the target audience
• Recommending a custom video strategy
• Creating a video that aligns with brand values
• Create a video with the aim of attracting the target audience
• Determine where and how to promote the video
• Record the video
• Measure the results of the video
• Incorporate other digital marketing elements into the campaign if necessary.

Video production requirements, strategy, optimization and creativity are essential for a video marketing business to be considered successful.

Growthologists helps you to see all of this before production begins and before there is a risk of losing any money. If you are seriously considering implementing more videos to increase engagement with your audience, it is highly recommended that you consult with a video marketing expert to develop an overall marketing strategy, create content that converts, and ensure that your videos will actually be seen. And ultimately protect your initial investment.