The singularity towards identifying and mining consumer insights is what drives me.

Built & nurtured powerful Global and Indian brands that have won consumer confidence & delivered outstanding business results. Intense exposure to a wide range of industry verticals, with specialist skill in FMCG.

Believer of creative, forward-thinking ideas in a fast-paced environment playing a strategic role in driving business results.

Worked on a significant roster of brands in the career spanning more than 19 years – been with some of the leading agencies – Mudra, Lowe Lintas, Bates, Publicis and MC Saatchi.