Course

What’s in the training?

Week 1
SEO Introduction and Keyword Research
Introduction to Inbound Marketing and SEO
How to perform in-depth keyword and topic research
How to group keywords and prioritize based on search volume, difficulty and sales funnel
Learn how to uncover “contextual keywords” and include the topics that Google wants to see for a certain keyword group

Outcome: In-Depth Keyword Research and Topic Plan

Week 2
On-Page SEO
The exact steps you need to perform a comprehensive SEO audit of a website
How to optimize on-page factors such as metadata, image tags, and headers
The lesser-known area of Schema Markup and Structured Data and how to use it on your site.
What it takes to rank at position “0” in Google and have your web page become a “Featured Snippet”

Outcome: Uncovering and Optimizing On-Page Factors

Week 3
Technical SEO
Dive into Duplicate Content, find out why it occurs and how to fix it.
Learn about redirects, robots.txt files, meta robots tags, canonical tags, and more
Discover examples of Duplicate Content to better spot it on a website.
Learn about Content Hubs and/or Pillar Pages
Uncover the importance of Website Freshness

Outcome: Uncovering Duplicate Content and Pillar Pages

Week 4
Internal Linking and Content Marketing
Learn about the lesser-known power of internal linking
How to implement internal linking on a website or blog
Learn how to develop a customer persona
How to create a primary and secondary content
Managing the content process

Outcome: Understanding of Customer Persona, optimized content

Week 5
External Links, Outreach, and Local SEO
Learn about the external links and how they affect your search rankings
Uncover the history of Google’s Penguin Update
Discover the anchor text that inbound links to your site should contain
The differences between internal and external links
The differences between Follow and No Follow Links
How does one promote their content and “build” links
Learn about Skyscraper, one of the most popular “link building” techniques
Learn how to implement and optimize Local SEO and properly set up and run a Google My Business page/listing

Task: Create a mini outreach campaign, perform a local SEO audit, and analyze a website’s backlink portfolio

Week 6
Google Analytics
Learn the basics of Google’s Universal Analytics
Learn all about UTMs and how to better track and measure your Marketing Campaigns in Google Analytics
Learn about marketing attribution and Google Analytics looks at attribution.

Outcome: UTM or GA Account Analysis understanding

Week 7
Google Ads Part 1
Learn the basic terms of PPC and Google Ads
Learn how the Google Ads auction works
SEO vs PPC Keyword Research
Learn how to use Google Keyword Planner

Outcome: Initial PPC Keyword Research

Week 8
Google Ads Part 2
Developing a USP
Expanded vs Responsive Text Ads
Match Types, Negative Keywords, and Dynamic Keywords
Writing Unique Ads
Ad Extensions

Outcome: Applying Match Types and Writing Ads

Week 9
Google Ads Part 3
Learn what and how to report Google Ads campaigns
Delve into how to optimize your Google Ads account weekly

Outcome: Google Ads Search Certification

Week 10
Facebook and Instagram Ads
Intro to Facebook and Instagram Ads
How to conduct audience and targeting research
How to write and design Facebook and Instagram Ads that sell

Learning: Audience Research or Ad Group Creation

Week 11
Bonus Content Choose Your Own Path (or all 3)
SEO - Keeping SEO in mind when rebuilding a website
SEO - Learn about Google’s newest ranking factor: Core Web Vitals
PPC - Single Themed Ad Groups: Learn about Google’s recommended Ad Group Structure
PPC - Learn more about Google Display and YouTube Ads
Facebook/Instagram - Full funnel Facebook/Instagram marketing: Prospecting and Retargeting

Learning: Analysis of Bonus Content

Week 12
Making it real Final Portfolio
You have 4 weeks to complete this in-depth project

Easy Module

SEO + Technical SEO + Social Media + Content Sharing + Google analytics
Fee – INR 20,000 only (GST Exclusive)
Duration: 20 Session (1 session- 90 minutes)

if not now

Advance Module

Easy Module + SEM + Email Marketing + SMS Marketing + Affiliates + Pixel Tracking & Setup+Customer Engagement + Referral Marketing + Leads Generation + Video Marketing + Business Strategies + Budget Manager

Fee – INR 25,000 only (GST Exclusive)
Duration: 30 Session (1 session- 90 minutes)

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