India is an important emerging market for wines. India’s immense and evolving consumer population presents a sizable number of opportunities. Although traditionally and even today, whiskey and rum continue to dominate alcohol consumption with the consumer in India. However, the increasing availability of locally produced coupled with the availability of imported wines over the last decade has improved significant consumer interest in wine.
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NATIONAL DETERGENT BRANDS LOSING TO HOMEGROWN BRANDS.
The big detergent brands from the stable of Hindustan Unilever and Procter & Gamble either lost market share to regional and local brands or showed signs of fatigue. This is from the standpoint of market-share gains. The year wasn’t the very best either for Nirma — the original local challenger to the transnational detergents brands.
62% OF INDIAN VIEWERS LIKE SEEING ADS FOR PRODUCTS AND SERVICES ONLINE.
A video ad tech company has revealed findings from a study which says – 62 per cent of Indian viewers like seeing ads for products and services online. The global average for the same is 28 per cent. This survey was undertaken in September 2016, amongst a sample of 500 respondents from India.
MEASUREMENT OF CONSUMER EMOTIONS – NEUROSCIENCE FOR AD TESTING
Numbers are known to be coldly accurate but thoroughly incapable of assessing softer aspects like consumer emotions, feelings and behavioral insights.
INDIAN CONSUMER UP CLOSE_EQUITY RESEARCH | JUNE 1, 2016
Just as China has the phrase “衣 (clothing) 食 (food) 住 (shelter) 行 (mobility)“ to describe life’s essential needs, India has its equivalent in the form of “roti kapda aur makaan” – meaning “food, clothing, and shelter”.
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